Google COVID-19 Marketing Strategy Playbook

Google has released a COVID-19 Marketing Playbook. It’s designed to give businesses a framework for creating a marketing strategy during the pandemic. The strategy is based on Google’s observations on how businesses are dealing with the swiftly changing business environment. Three Paths To Economic Recovery According to Google, there are three paths toward economic recovery: [...]

Facebook Templates for Business Posts About COVID-19 Changes

Facebook is providing a set of templates to help businesses communicate need-to-know changes brought on by the COVID-19 pandemic. The templates are designed for messaging such as: Informing customers they can still place orders while the business is temporarily closed. Encouraging customers to shop online. Reaching out to the community for support. Sharing links to [...]

April 16th, 2020|Tags: , , |

Google Reveals How Search Behavior Has Changed During COVID-19 Pandemic

Google has published data on recent search trends, revealing the top 5 ways search behavior is changing during the pandemic. This data has been compiled in an effort to assist marketers with being more helpful to customers during this time. No organization is exempt from the shift in search behavior caused by the pandemic, and [...]

COVID-19’s Early Impact on Ecommerce & How to Adapt

COVID-19 has certainly made an impact on ecommerce over the past couple of weeks now that isolation and social distancing measures have been put in place. Workers in many infected countries have been asked to work from home, countries including the UK, Italy, and France have been placed under lockdown and schools have been shut [...]

April 13th, 2020|Tags: , |

SEO in the Age of COVID-19: Organic Impacts on the Retail Industry

Marketers are scrambling to adjust their SEO strategies to account for the COVID-19 pandemic. That’s why it’s important to explore its impact on search interest trends and organic performance in retail. As more users stay home and avoid public places, we understand that there is a shift in online behavior. We have examined these initial [...]

April 12th, 2020|Tags: , , |

5 Tips to Adjust Your Paid Social Messaging During COVID-19

As social distancing is becoming the norm across society as a result of COVID-19, people are now spending more time on their phones than ever before. This has led to increases in time spent across social media channels as users turn to these platforms as one of their main sources of entertainment. While some brands are pausing [...]

April 9th, 2020|Tags: , |

Google Reveals What COVID-19 Special Announcement Schema Looks Like in Search

Google has now shared examples of what COVID-19 special announcement structured data will look like when used in search results. A brand new set of structured data markup for special announcements related to COVID-19 was introduced last month. Google officially stated last week it will support the new structured data, but didn’t say when it [...]

April 7th, 2020|Tags: , |

Google to Support New COVID-19 Special Announcement Schema in Search Results

Google search results will soon support a new type of schema markup designed for special announcements related to COVID-19. The markup can be added now, but isn’t yet visible in search results. According to an announcement on Twitter, Google will be supporting the schema markup in search results in the near future. Structured data for [...]

April 1st, 2020|Tags: , |

SEO After COVID-19: 8 Opportunities to Start Working on Now

  The world is currently in a state of confusion, panic, bewilderment, and uncertainty. With the situation changing by the hour, it can leave you feeling lost and wondering what is going to come next. But, we are a strong group, and we will get through this. It might not look the same once the [...]

March 29th, 2020|Tags: , , |
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