Social media. It’s entertaining, controversial, and widespread. It’s an undeniable part of the modern lifestyle. But social media isn’t only about fascinating vacation photos, late-night chats with your BFFL, and funny GIFs. It’s also a huge business platform. With 3.8 billion users, it’s the perfect place to reach out to your prospects and audience. That is, if you do [...]
Changes to Google’s image search results over the years, and current best practices, are discussed in a newly uploaded presentation. The presentation was given by Francois Spies, Product Manager for Google Images, at Google’s Webmaster Conference in November. Google just published a batch of videos from the conference so, for most people, this is their [...]
Google search results will soon support a new type of schema markup designed for special announcements related to COVID-19. The markup can be added now, but isn’t yet visible in search results. According to an announcement on Twitter, Google will be supporting the schema markup in search results in the near future. Structured data for [...]
The world is currently in a state of confusion, panic, bewilderment, and uncertainty. With the situation changing by the hour, it can leave you feeling lost and wondering what is going to come next. But, we are a strong group, and we will get through this. It might not look the same once the [...]
A brand new report reveals the business impact of Coronavirus so far in the US, including which categories are up and which are down. The report was published by Yelp this week and reflects data gathered from March 1 through March 22. Yelp’s report looks at which types of businesses have risen or fallen in [...]
Look promoting or organizations are losing clients since of the coronavirus emergency. This is similar to the 2008 recession. Successful marketers who made it through the recession offer their advice on how to survive this difficult time. A Moment for Altruism Respected marketer Jon Henshaw (@henshaw) is one of those people in our industry who [...]
Google is working with the US government to develop a website informing people about coronavirus, in addition to other measures. This is an entirely different website than the one announced on Friday, which is being developed by an Alphabet-owned company called Verily. Unlike Verily’s website, which is being designed to serve the Bay Area only, [...]
When companies started blogging in the early 2000s, they published every day. They published multiple times a day and created massive libraries of posts hoping it would generate massive traffic and sales. Companies didn’t always worry about producing quality content and just focused on quantity and keywords. Today, we’ve understood that you generate traffic and [...]
Google provided advice on what businesses should do with their Google My Business listings if they’re affected by COVID-19. To assist customers, businesses affected by COVID-19 are encouraged to update their Google My Business profile with with the most accurate information. Google has published a new GMB help page with further recommendations, which include: Change [...]
We know that a successful social media strategy requires delivering high-quality and engaging content to users. But can social media actually be used to help you improve the content you’re creating and offer even more value to your audience? Absolutely. It’s so important that content and social media feed off one another and work together in this [...]
