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How to Work From Home: Top 12 Tips to Stay Productive

For employees who typically spend 40 hours a week in an office, working from home has escalated anxiety and confusion. Due to the self-quarantine mandates during this global crisis, this anxiety and confusion intensify day-by-day. But many have been at the working-from-home game for a long time, including me. Besides a small stretch with a [...]

April 22nd, 2020|Tags: , |

HTTP or HTTPS? Why You Need a Secure Site

In 2018, Google started showing this to Chrome users if they clicked on a non-HTTPS website. I’m just going to put that down right here. Quietly. In case there’s an unfriendly snare drum beating in your brain. In 2018, Google told webmasters that if you have a non-HTTPS website, you risk losing traffic and this horrible [...]

April 21st, 2020|Tags: , , |

IKEA Becomes First Retailer To Let Customers Pay Using Time

IKEA is now letting customers pay for goods with their time. Yes, that’s right: the more time customers spend travelling to IKEA, the more they can buy. Because beginning from this month, IKEA Dubai is running a campaign that will allow customers to spend their time as a currency, simply by showing IKEA checkout staff [...]

April 19th, 2020|Tags: |

Facebook Templates for Business Posts About COVID-19 Changes

Facebook is providing a set of templates to help businesses communicate need-to-know changes brought on by the COVID-19 pandemic. The templates are designed for messaging such as: Informing customers they can still place orders while the business is temporarily closed. Encouraging customers to shop online. Reaching out to the community for support. Sharing links to [...]

April 16th, 2020|Tags: , , |

Google Reveals How Search Behavior Has Changed During COVID-19 Pandemic

Google has published data on recent search trends, revealing the top 5 ways search behavior is changing during the pandemic. This data has been compiled in an effort to assist marketers with being more helpful to customers during this time. No organization is exempt from the shift in search behavior caused by the pandemic, and [...]

COVID-19’s Early Impact on Ecommerce & How to Adapt

COVID-19 has certainly made an impact on ecommerce over the past couple of weeks now that isolation and social distancing measures have been put in place. Workers in many infected countries have been asked to work from home, countries including the UK, Italy, and France have been placed under lockdown and schools have been shut [...]

April 13th, 2020|Tags: , |

SEO in the Age of COVID-19: Organic Impacts on the Retail Industry

Marketers are scrambling to adjust their SEO strategies to account for the COVID-19 pandemic. That’s why it’s important to explore its impact on search interest trends and organic performance in retail. As more users stay home and avoid public places, we understand that there is a shift in online behavior. We have examined these initial [...]

April 12th, 2020|Tags: , , |

5 Tips to Adjust Your Paid Social Messaging During COVID-19

As social distancing is becoming the norm across society as a result of COVID-19, people are now spending more time on their phones than ever before. This has led to increases in time spent across social media channels as users turn to these platforms as one of their main sources of entertainment. While some brands are pausing [...]

April 9th, 2020|Tags: , |

4 Tips for Digital Marketing Agency Owners During COVID-19

As an agency owner or manager, these are extraordinary times. We are all desperately trying to figure things out in this era of COVID-19, just like you. What follows are four tips on managing a digital agency in the current crisis I hope these thoughts prove helpful to you. I will also share some resources [...]

Google Reveals What COVID-19 Special Announcement Schema Looks Like in Search

Google has now shared examples of what COVID-19 special announcement structured data will look like when used in search results. A brand new set of structured data markup for special announcements related to COVID-19 was introduced last month. Google officially stated last week it will support the new structured data, but didn’t say when it [...]

April 7th, 2020|Tags: , |
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