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Google Reveals What COVID-19 Special Announcement Schema Looks Like in Search

Google has now shared examples of what COVID-19 special announcement structured data will look like when used in search results. A brand new set of structured data markup for special announcements related to COVID-19 was introduced last month. Google officially stated last week it will support the new structured data, but didn’t say when it [...]

April 7th, 2020|Tags: , |

Your Guide to Sizing Social Media Images in 2020

Social media. It’s entertaining, controversial, and widespread. It’s an undeniable part of the modern lifestyle. But social media isn’t only about fascinating vacation photos, late-night chats with your BFFL, and funny GIFs. It’s also a huge business platform. With 3.8 billion users, it’s the perfect place to reach out to your prospects and audience. That is, if you do [...]

Google SEO 101: Image Search Best Practices & Changes Over the Years

Changes to Google’s image search results over the years, and current best practices, are discussed in a newly uploaded presentation. The presentation was given by Francois Spies, Product Manager for Google Images, at Google’s Webmaster Conference in November. Google just published a batch of videos from the conference so, for most people, this is their [...]

April 5th, 2020|Tags: , |

Google to Support New COVID-19 Special Announcement Schema in Search Results

Google search results will soon support a new type of schema markup designed for special announcements related to COVID-19. The markup can be added now, but isn’t yet visible in search results. According to an announcement on Twitter, Google will be supporting the schema markup in search results in the near future. Structured data for [...]

April 1st, 2020|Tags: , |

SEO After COVID-19: 8 Opportunities to Start Working on Now

  The world is currently in a state of confusion, panic, bewilderment, and uncertainty. With the situation changing by the hour, it can leave you feeling lost and wondering what is going to come next. But, we are a strong group, and we will get through this. It might not look the same once the [...]

March 29th, 2020|Tags: , , |

Coronavirus And The Impact On Businesses So Far – Who’s Up & Who’s Down?

A brand new report reveals the business impact of Coronavirus so far in the US, including which categories are up and which are down. The report was published by Yelp this week and reflects data gathered from March 1 through March 22. Yelp’s report looks at which types of businesses have risen or fallen in [...]

How to Keep SEO Clients and Survive in Time of Crisis

Look promoting or organizations are losing clients since of the coronavirus emergency. This is similar to the 2008 recession. Successful marketers who made it through the recession offer their advice on how to survive this difficult time. A Moment for Altruism Respected marketer Jon Henshaw (@henshaw)  is one of those people in our industry who [...]

March 24th, 2020|Tags: , |

Google Confirms It Is Now Building a Nationwide Coronavirus Info Site

Google is working with the US government to develop a website informing people about coronavirus, in addition to other measures. This is an entirely different website than the one announced on Friday, which is being developed by an Alphabet-owned company called Verily. Unlike Verily’s website, which is being designed to serve the Bay Area only, [...]

March 16th, 2020|Tags: , |

How to Update Blog Posts to Increase Your SEO Every Time

When companies started blogging in the early 2000s, they published every day. They published multiple times a day and created massive libraries of posts hoping it would generate massive traffic and sales. Companies didn’t always worry about producing quality content and just focused on quantity and keywords. Today, we’ve understood that you generate traffic and [...]

March 15th, 2020|Tags: , |

Google Provides Guidance to Businesses Affected by Coronavirus

Google provided advice on what businesses should do with their Google My Business listings if they’re affected by COVID-19. To assist customers, businesses affected by COVID-19 are encouraged to update their Google My Business profile with with the most accurate information. Google has published a new GMB help page with further recommendations, which include: Change [...]