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10 Steps to Make a Full Business Recovery from the Crisis

With the worldwide crisis over the past few months, everyone’s income has been in constant jeopardy, so they’ve been spending less. But the certainty that things will get better motivates businesses to keep running – and find ways to recover after taking damage. During the lockdown, one big task you could have started working on [...]

May 19th, 2020|Tags: , |

How Ecommerce Stores Can Care About Their Customers During the COVID-19 Crisis

Now that online shopping is booming, it's the best time for ecommerce stores to show they truly care for customers. Here are three ways to do it. The COVID-19 crisis is taking a toll on almost all industries. There is a sharp decline in consumer spending, with people conserving their funds and investing only in [...]

Google Reveals the Fastest Growing Product Categories in Search Results

Google has launched a new tool designed to help marketers keep up with which products are in high demand amid the COVID-19 pandemic. The Rising Retail Categories tool marks the first time Google has provided this type of insight on the product categories people are currently searching for. Consumer interest is rapidly shifting from one [...]

May 10th, 2020|Tags: , |

Google Confirms May 2020 Core Algorithm Update Rolling Out Today

Google’s Danny Sullivan has confirmed that a core algorithm update is rolling out today – May 4, 2020. The update will officially be known as the “May 2020 Core Update.” Google has been one step ahead of the SEO community when it comes to naming these updates, as the company now defaults to a generic [...]

Google COVID-19 Marketing Strategy Playbook

Google has released a COVID-19 Marketing Playbook. It’s designed to give businesses a framework for creating a marketing strategy during the pandemic. The strategy is based on Google’s observations on how businesses are dealing with the swiftly changing business environment. Three Paths To Economic Recovery According to Google, there are three paths toward economic recovery: [...]

How to Manage Social Media in a Global Crisis

We could keep using the word “unprecedented” when referring to the global public health crisis in which we find ourselves. But ultimately, whether or not a crisis of this magnitude could have been seen coming ‘round the bend or whether it’s been seen before has little to no bearing on this fact: You will manage social media [...]

April 26th, 2020|Tags: , |

Google Doesn’t Help its Own SEO Team With SEO Questions

Google’s John Mueller was recently featured in a video about 301 redirects in which an interesting revelation was made. As part of the Ask Google Webmasters video series, Mueller answered the following question sent in by a site owner: “After a 301 redirect, how long does it take Google to start ranking the NEW URL [...]

April 23rd, 2020|Tags: , |

How to Work From Home: Top 12 Tips to Stay Productive

For employees who typically spend 40 hours a week in an office, working from home has escalated anxiety and confusion. Due to the self-quarantine mandates during this global crisis, this anxiety and confusion intensify day-by-day. But many have been at the working-from-home game for a long time, including me. Besides a small stretch with a [...]

April 22nd, 2020|Tags: , |

HTTP or HTTPS? Why You Need a Secure Site

In 2018, Google started showing this to Chrome users if they clicked on a non-HTTPS website. I’m just going to put that down right here. Quietly. In case there’s an unfriendly snare drum beating in your brain. In 2018, Google told webmasters that if you have a non-HTTPS website, you risk losing traffic and this horrible [...]

April 21st, 2020|Tags: , , |

IKEA Becomes First Retailer To Let Customers Pay Using Time

IKEA is now letting customers pay for goods with their time. Yes, that’s right: the more time customers spend travelling to IKEA, the more they can buy. Because beginning from this month, IKEA Dubai is running a campaign that will allow customers to spend their time as a currency, simply by showing IKEA checkout staff [...]

April 19th, 2020|Tags: |